I just finished an assignment where I was writing about a lot of movies. Like 40 movies. Now I didn't watch all the trailers in their entirety but I feel like I am qualified to say I now know how to write the perfect trailer. Ready? Let's do this.
Black screen flashes to a wide shot of the setting whether its city or country.
Voice over: Life doesn't always go the way you planned
Flashes to a person struggling with something whether it be physically fighting, verbally arguing or just having things go wrong.
Voice over: Sometimes things have to get a lot worse before they get better.
Series of flashes of everything going even more terribly.
Voice over: On (insert date here), experience the story of <whatever the title is>
See main character looking determined then cut to black.
That really is it. I mean, that is all movies are right? Things go poorly and you watch how they go and see if it gets even worse of if it gets even better. I think that is why I like movies so much. It makes sense. There is a clear end, that at some point in the next 120 minutes you will have resolution one way or another. I mean there are the occasional movies that end without a true conclusion but let's ignore those for right now because they are detrimental to my point.
Now, I am not knocking movies. Please know I love movies and would love nothing more to write a movie one day and watch my own movie trailer 8000 times and get chills every time my main character looks determined at the distance. I also love movie trailers. The only thing I don't love is when movie trailers give away the whole movie. It is a careful balance I assume of showing enough to get people interested but not too much so they know everything. I think Marvel does a great job with that. They have it extra hard because there is all this source material where everyone thinks they know the whole story but then they sneak surprise attack you and you don't know what's happening.
There is no real point to this other than me saying that movie trailers are tricky and I have watched way too many of them this week. Like more than usual. And my usual is more than most people's life time, so that is saying a lot.